The fact that YouTube is the world’s second-largest search engine means that most internet users are attached to videos. Therefore, more and more marketers tap into video marketing campaigns to optimize their overall business strategy.
Luckily, with all those affordable video marketing tools out there, you can create videos and promote them hassle-free.
Below are some reliable tools you should start considering to start your video marketing campaign and finally get the sales rate you’ve always been dreaming of!
#1. Final Draft
Final Draft is a script-writing tool that can help you create a stunning, fine-tuned script for your marketing videos. The collaboration features make it easier for you and your team to work together on a project in real-time.
StudioBinder can help you design your marketing video storyboard to transfer ideas from your mind to the screen. There are tons of pre-made templates that you can use if you have zero design skills or zero experience of storyboarding.
Magisto is a video editing tool to help you create marketing videos that are entertaining and enjoyable to watch. The features allow you to do basic or advanced video editing, such as photo uploads, adding background music, and more.
iMovie is probably the most basic video editing tool that every video marketer should know. This tool is designed for iOS and has some key features, including user-friendly interface, custom elements, effects and enhancement, easy sharing, etc.
Before you host or distribute your marketing videos, you should create a catchy thumbnail to make people click. Canva provides you with a bunch of thumbnail templates. You can repurpose them by changing the images, colors, and text to your liking.
Animoto is another video editing tool that allows you to create high-quality marketing videos quickly. With a clean, easy-to-understand interface, it’s easy for anyone to become a great video editor. Those features include high-quality resolution, storyboard templates, font library, and more.
Filmora is a well-known video editing tool that many creators use. This tool offers users from basic to advanced features, like noise removal, color tuning, audio mixer, video stabilization, GIF support, and more.
If you want to create animated marketing videos, you can rely on Vyond (formerly known as GoAnimate). It provides you with pre-built templates complete with background tracks library, props, and customizable animated characters.
Vidyard is a video hosting platform that can help you from simple video creation to powerful video analytics. This tool has almost all the basic features you need to engage your audiences and boost your sales. Those include video personalization, video streaming, and more.
VideoScribe is a tool you should consider when creating an animated video (especially with whiteboard style). With this tool, you can create stunning whiteboard animation videos for your marketing in no time and without designing skills.
If you want to create marketing videos in a matter of minutes, VideoShop is probably a viable option. One of the greatest things about this tool is that it’s available on mobile devices, so you can create the videos directly on your smartphones or tablets and share them with your social networks.
Picovico is a tool that allows you to create amazing slideshows with pictures, texts & music instantly. There are a bunch of templates with specific themes (business, party, birthday, etc.) so you can choose based on your preferences.
Wirecast is an affordable option for the live streaming experience. If you want to create live-streaming videos for your marketing campaign, this tool lets you stream the video to social networks like Facebook Live, Twitter, YouTube, Vimeo Live, and more so you can stream to more than one at a time.
#14. Pixabay Video
Pixabay is a great place to find stock video clips. The site provides thousands of free-royalty video footage so you can find ones that perfect your marketing videos. The good thing about this site is that you can directly download all the footage to your devices for commercial use for free.
PremiumBeat is a site where you can find tracks for your marketing videos. This tool offers you various audio components, including royalty background music and sound effects. And you don’t have to worry about the copyright strike.
SlowPro lets you shoot high-quality video at gorgeous 60 fps on your mobile devices. This tool is ideal if you’re planning to create simple product demo videos to show the features slowly and clearly.
If you ever need a voice-over for your marketing videos, you can use Audacity to record it. More than a sound recording tool, Audacity also allows you to convert, edit, and save audio in various formats.
Lumen5 is an insanely useful video marketing tool that can transform text-based into video content easily. With the assistance of AI, you can simply enter a link or upload your document to the platform, and Lumen5 will fetch the content and populate your storyboard.
Viddyoze is a web-based in-video animation tool to help you in building quick and professional animated marketing videos. The key features include ready-to-use templates for every industry so you can seamlessly pick the best one that fits your business.
Ripl can help you create social media videos in minutes. With this tool, you can design your marketing videos and share them with social networks at just your fingertips. That way, you can better attract and engage the audience faster.
If you make YouTube as the main channel of your video marketing campaign, you definitely need TubeBuddy. This tool can help you accelerate your views and get your marketing videos on top of the search.
#22. Hippo Video
Hippo Video is a video editor designed especially for beginners. It offers basic video editing features like trim, cut, crop, add text, and more. You can also import your video to make your editing process much faster.
Wideo is another tool that allows you to create animated marketing videos. It has a simple interface and features that are easy-to-use, so it’s useful when you’re a beginner in creating animated videos, so you don’t need previous knowledge about animated video making.
#24. Meet Edgar
Meet Edgar is a management tool that makes it easier to schedule and optimize your marketing videos. This tool can schedule your marketing videos automatically and share it directly on your social media.
BomBomb is a go-to tool to embed your video in your email marketing. That way, you can easily maximize marketing video exposure. BomBomb also lets you track when your clients watch the video and how many times they come back to my video.
Sellamation is an ideal tool when you need to create a simple yet elegant doodle for your marketing videos. This tool can help you create one-of-a-kind videos so you can easily stand out from your competitors.
Cinema8 is an engaging, interactive video platform that you can use to create gamified, interactive, and highly-immersive videos. By creating such fun and interactive marketing videos, you can quickly grab your audiences’ attention.
Wrapping Up: Create Your Marketing Videos Today!
Thanks to the rapid growth of technology, you can create your marketing video from scratch by using the tools mentioned above. One thing to keep in mind, though, make sure you understand your business needs, budgets, and goals so you can handpick tools that you really need to use.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).