We are facing a serious challenge with the spread of COVID-19. The world economy has taken a solid hit. Businesses from all around the world are deeply impacted. It doesn’t matter whether the businesses were small scale businesses or large scale businesses, many are forced to go for a complete shutdown.
No matter how harsh the circumstances were, there are still a lot of businesses that adapt to this sudden change. This makes them stable. Digital marketing consultants have played a major role in stabilizing businesses. Online marketing agencies came up with new strategies to fight up with the ongoing situation of isolation.
Online Marketing agency in Dubai, Alexandria, San Diego, Dallas, Boca Raton, and other parts of the world have helped many businesses to survive and grow.
This is why focus is laid on digital marketing. To help you more with this, let us go in detail on how digital marketing is helpful for businesses during the coronavirus crisis?
- The COVID-19 has forced people to go online. Social media platforms have accompanied a huge increment in active social media users. According to “Datareportal” currently, there are more than 3.96 billion active social media users. Among them, 3.91 billion are accessing social media through mobile phones.
- This means social media is one of the biggest platforms for advertising. It is capable enough to provide you with immediate results. Moreover, you need not go and advertise on all social media platforms. You can go with some of the platforms to get your job done. What you need to do is to run a marketing campaign on a few top-rated social media platforms.
- According to “Statista” Facebook is the biggest platform with currently more than 2.603 billion active social media users. Then comes YouTube with more than 2 billion active social media users. Moreover, Instagram can also provide you with a lead as it contains more than 1.082 billion active users.
SEO and content marketing:
- SEO and content marketing occupies top positions in digital marketing. They provide you with one of the best options to increase online visibility.
- SEO is one of the best techniques to increase visibility on Google by getting you on top of Google search results. But when it is combined with content marketing, it becomes more effective. The main purpose of content marketing is to attract and retain an audience by targeting them with valuable and educational content.
- If you are wondering about immediate results, this strategy can disappoint you a little. But once it starts working for you, it is capable enough to bring your business a huge success. This is the reason why you are getting more blogs and articles during a pandemic. This strategy can not only help you to survive but can also help your business to climb the ladder of success.
- Although there are many advanced techniques available to target users via digital platforms, email marketing is still effective. With most of the people showing online presence during this coronavirus crisis, you can go with a massive campaign of email marketing.
- Email marketing is effective when it comes to sending more personalized and informative content to users. The thing is people take email more seriously than other ads. This means if you have designed a well-oriented email, it is more likely to catch the attention of the audience. This means there is a higher probability that a user will read the email thoroughly and take suitable action.
- The only thing you need to consider is to provide your users with informative and interesting content. Moreover, you also need to focus on your frequency as sometimes more emails can irritate users. This will make them ignore you or unsubscribe your service.
- Push notifications:
- When it comes to reaching the audience instantly in any corner of the world, there is no match to push notifications. Push notifications are special messages that are composed of rich media. You can add text, graphics, images, videos, gifs, emojis, etc to make them more effective.
- The thing is, most of the world’s population owns a smartphone. According to “Datareportal” currently, there are more than 5.15 billion unique mobile phone users in the world.
- This means you can reach your audience through push notifications. They are available for both Android and iOS platforms. There are also web push notifications that can be used to target web users.
- The biggest advantage of push notifications is, they can be segmented and personalized. This means you can easily send push notifications on the basis of gender, age, region, etc. Moreover, you can send personalized push notifications to your target users on the basis of their interests. These are automated and can be timed accordingly. This factor increases the probability of desired actions on a timely basis.
Pay-Per-Click (PPC) advertising:
- During the coronavirus crisis, PPC is a smart move to go with. The thing is most people are restricted to their homes. This means they are available in front of the screens.
- You can use this opportunity to reach your audience. You can easily connect with them. This will provide you with a competitive advantage.
- If you are thinking that cost-per-clicks (CPC) can hit your budget then you need to reconsider. This is the time of pandemic and complete lockdown. This factor has impacted advertising too. On average the CPC has decreased by 6% across all vertices. This will further decrease in the coming weeks.
- It means you are having a huge opportunity to use this factor to your advantage. You can use PPC advertising to make your visual presence online at an alarming rate. This will help you to attain stability and provide you with a better opportunity to grow your business.
Conclusion: COVID-19 has not only affected normal life but is also responsible for disturbing the world economy. It has forced many businesses around the world to go for a complete shutdown. Many are counting their last days. But this is the one side of a coin. There are some businesses that have achieve stability. There are many that mold themselves as per the situation and came out with huge success.
The prime factor behind this success is the strategy. They come up with a unique strategy to counter the situation. For this, they will hire a digital marketing consultant. They took the help of an online marketing agency. As a result, they successfully created a path for survival.
Author Bio: Brandingby8 is a leading marketing agency in Dubai. It is known for its unique marketing strategies and innovation. It is the result of this innovation and unique strategies that are helping various businesses around the globe to achieve stability and progression.